Cosmohaus is a perfumery founded at the University of Southern California’s Marshall School of Business. The founder enlisted me to transform the brand’s story — initially a 400-word Google document — into a visual narrative for Cosmohaus’s website.

We started with a conversation, centering on his personal journey and brand vision. Using this as a framework, I distilled his story into key components: an introduction, the brand’s goals, and its differentiating factors. Inspired by the former Twojeys website, we opted for a horizontal scrolling experience to encourage visitors to actively engage with the story.

From there, I sketched concepts for each part of the story, grounding my work in the brand’s vision. I wanted each graphic to stand alone while remaining cohesive within the larger story, so I designed visual “mediums” — like a stamped envelope and a typewritten letter — that each told their part of the story while reflecting the brand’s overarching feel: timeless, elegant, metropolitan, and luxurious. 

I crafted each graphic from scratch, using Photoshop to evoke perfume's tactile nature with texture and lighting. As I refined the visuals, I wove in details — like the zip codes of the four places the founder has lived — as Easter eggs for those who’d recognize them.